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Plant Benefit Information for Marketing Herbs, Fruit and Vegetable Plants

Thu, May 16th, 2024, created by Alicia L. Rihn

Customers receive many benefits from interacting with plants and nature. Many of these benefits have been recognized by the scientific community and plants are used to alleviate stress and improve healing (e.g., horticulture therapy). When considering plants that are edible or produce food crops, informing customers about the benefits of planting and interacting with plants could generate additional value. For instance, vegetable transplants can provide aesthetic benefits, yield delicious produce, and improve one’s health through the act of gardening and interacting with nature. Highlighting different benefits through imagery, graphics, demonstrations, and online posts is a way to gain additional traction and engage customers. Linking online platforms to share similar content aids in educating customers about the additional benefits of plants. Below is a list of plant benefits. Some may align better with your business and the types of plants grown. Select the benefits that work best with your product offerings and help the customer realize the potential gains they would receive from buying and interacting with your products.

Plant benefits include:

  • Economic benefits (e.g., increased property value (Fetchel & Hall, 2023))
  • Emotional and mental health benefits (e.g., reduced anxiety and stress, attention deficit recovery, fractals and visual responses, decreased depression, enhanced memory, greater happiness/life satisfaction, mitigation of PTSD, increased creativity, enhanced productivity and attention, lessened effects of dementia, improved self-esteem; Hall & Knuth, 2019a).
  • Physiological health benefits (e.g., better sleep, healthy birth weights, decreased diabetes, decreased ocular discomfort, enhanced immunity, improved autonomic nervous system function, improved rehabilitation, lower cardiovascular disease risk and blood pressure, decreased mortality, better pain control, reduced obesity, lower allergies, improved physical activity; Hall & Knuth, 2019b).
  • Social benefits (e.g., place/community attachment, reduced crime, disaster resilience, improved healthy/affordable food, children socialization, better school performance, community-wide therapeutic impacts; Hall & Knuth, 2019c).

The cited literature are a set of review articles focusing on the different benefits of plants and nature. Reach out if you would like copies.




About the Author:

Alicia L. Rihn

Assistant Professor, University of Tennessee

Alicia has been at the University of Tennessee since July 2020. Her area of expertise is in marketing and consumer behavior with an emphasis on ornamental horticulture products. She also addresses niche markets, value-added ag, willingness-to-pay, and promotional strategies to encourage plant purchasing behavior. 

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